Protection of intellectual property in sport

Sports events, clubs and athletes have a huge marketing and commercial potential, which, however, still needs to be realized.

It is important for the club to protect its rights, because they can become an excellent commercial and marketing base.

So they are subject to protection:

1. Name of the football club
   
2. The logo of the football club
   
3. Individual distinctive elements of symbols that are used by the football club independently
4. Names of fan organizations and informal names associated with the club
   
5. Names and symbols of home stadiums of football clubs

For a football player, his image rights are of great importance, which may be of interest to sponsors and advertisers, and therefore bring real financial benefits.

Image rights of an athlete:

1. Surname and first name of the athlete
   
2. The nickname or nickname of the athlete
   
3. The author's gesture, the author's choreographic movement of a particular athlete, associated with him personally
   
4. The author's slogan associated with a particular athlete
   
5. The athlete's autograph

Only properly executed rights can benefit the owner, as well as have their judicial protection.

What services do we provide?

• Registration and protection of the means of individualization of a football club
• Protection of the image rights of athletes
  
• Protection of the results of intellectual activity in relation to sports events

Do you know it?

The first club in Russia that sold the right to name its stadium was FC «UFA». The «Neftyanik» stadium is now called «BetBoom Arena», and the club has received a solid sponsor who consistently replenishes the budget, which has become an excellent precedent for the implementation of intellectual rights in Russia.